Small Business Marketing Consultant
727-235-2841 Tampa Bay
888-879-2841 Toll Free
Why hire a big dog marketing consultant
when all you need is 1SmartPuppy?
Position Your Brand
Smile, and the world smiles with you
Your company's brand is like your smile. It differentiates your company from your competitiors, attracts the people who would be most likely to do business with you, and gives prospects a good idea of what to expect when they do business with you. That's why all marketing and advertising begins with the brand.
From your logo to your tagline to your website to your ads, blogs, and press releases, every message you create and deliver is shaped by your brand. Just as signifiantly, every message that is inconsistent with your brand redefines the brand, confuses customers and prospects, and hurts your reputation. There's a word for that, too, but we don't use it in public.
Small businesses come to us to position their brands because they:
- Want a new, more effective message
- Are about to create a new logo, website, or ad campaign and they want to make sure they get it right
- Think people are not sure of who they really are
- Find themselves wondering what to say
Sound like you? We'll tell you what to say and how to say it. Here's how we will know what to tell you.
Research
We take a close look at your company, your competition, and your customers.
- We start with a half-day session with key members of your team to gain insight into your offerings and core beliefs.
- We research your competitors to learn how they have positioned themselves in the marketplace.
- We study (and speak directly to) your customers to better understand why they do business with you.
Analysis
We use the information we collect about your company, your competition, and your customers to identify:
- What aspects of your business are different from your competition
- Which of those differences are most marketable
- What promise you can make to all customers that will resonate the most
Concepts
This is where the 20+ years of marketing/advertising experience really comes in handy. We show you (from a marketing perspective):
- Who you are in the marketplace
- How to assert your position
- What your core message should be
- Changes that need to be made to your current communications
What you can expect
Two weeks after our half-day session, you will know more about how to market your business than you've ever known before. More to the point, you will know what to say and how and when to say it. Obviously, there is a lot to digest here, so give Meyer Baron a call at 727-235-2841 and let's talk about whether or not brand positioning is right for your small business.
