Small Business Marketing Consultant
727-235-2841 Tampa Bay
888-879-2841 Toll Free
Why hire a big dog marketing consultant
when all you need is 1SmartPuppy?
Think Outside the Website
Go where your customers and prospects are
The loosely-knit collection of tools and platforms commonly known as social media have created new opportunities for small businesses, and as many challenges to go along with those opportunities. You now have more ways than ever to engage your audience -- and many of them are free -- but how to go about it can be a real head scratcher.
The bad news is that there is no simple, one size fits all approach that is right for every business.
The good news is that we are really good at doing the head scratching for you.
"But, isn't social media marketing just another form of advertising?"
Not if you do it right.
The beauty of social media marketing is that you can use it to do so many things, such as:
- Engage customers/prospects when they are in the consideration phase of their shopping. This is the most difficult thing to do in traditional marketing.
- Encourage others to deliver your messages for you and generate positive word of mouth
- Improve your position on search engines
- Send sales messages and measure their effectiveness
- Respond to negative things people say about you online
In all honesty, it sounds a lot easier than it is. But there are rewards to be enjoyed if you are willing to make a commitment and stick with it.
How we can help you
With so many options out there (and more every week), we find it helps to organize social media into three categories:
- Networking - Facebook, MySpace, LinkedIn, etc.
- Publishing - Blogs, forums, video, micro-pages, email, etc.
- Search - Search engine optimization and paid search
Based on your brand, goals, needs, and capabilities, we will:
- Develop a strategy that recommends which networking, publishing, and search tactics to employ
- Help you select the person or persons within your organization who will be your company's social media voice
- Set up the relevant online profiles and train your staff to use the resources
- Work with you to develop a publishing calendar to keep you on target
Our goal is not to do this for you. Even if you could afford to pay us to be your voice in social media, it would be a mistake. No matter how well we come to learn about your business, we should never take the place of an authentic, passionate, socially adept people within your organization who can make your social media program work. Our goal is to make it as much of a turnkey operation for you as possible, so your people can spend their time communicating instead of trying to figure things out..
But wait, there's more...
This is a tough one to get your arms around, so you might want to look over some of my articles on the subject on Examiner.com or get even more details on our blog. When you're ready to get started, use the amber form on the left side of this page (scroll up a little) or call me at 727-235-2841. If you're outside Tampa Bay and you have a long distance bill to worry about, call toll free at 1-888-879-2841.
